Herbalife Launches Bioniq Go Supplement Brand in the U.S.

Herbalife is introducing the Bioniq brand within its portfolio of dietary supplements in the U.S. and select European markets with the launch of Bioniq Go, a personalized daily micronutrient supplement platform designed to make precision nutrition more accessible. Herbalife acquired Bioniq earlier this year.

Bioniq Go uses a digital wellness assessment to evaluate a consumer’s lifestyle, wellness priorities, and nutritional needs. The user is matched with one of 40 of the brand’s micronutrient formulations with a range of 23 vitamins and minerals designed for various wellness goals. All formulations are vegan-friendly and delivered in a granule form to support ease of use and absorption.

Becoming a distributor of Bioniq Go is a significant step in broadening Herbalife’s ability to deliver personalized nutrition to customers within its multi-level marketing platform, the company reported.

Herbalife is developing broader personalized nutrition capabilities within its portfolio through recent investments and acquisitions with brands such as Pro2col, Link BioSciences, and Pruvit, altogether supporting substantiated products, digital health tools, and coaching.